Expert GTM Leadership---Exactly When You Need it
Interim & fractional consultancy for VC and PE-backed sales teams
You're here because...
You need fractional GTM expertise to level-up strategy & infuse motions with AI
You need an interim GTM leader while searching for a new CRO
You want a results-driven, early-stage GTM advisor to help scale
Client Example: Interim Leadership
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Rapid growth life science SaaS startup with ~$22M in ARR; 17 member sales team Â
• Doubled win rate and uplifted team moraleÂ
• Created coaching cadence with managers and regular call inspection with AEs
• Streamlined sales process led to efficiencies and less guess work during pipeline discussions
• Installed SPICED methodology, resulted in better qualified opps and improved communication across GTM functions
• Successfully transitioned to new leader
Duration: 6 months
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Client Example: Fractional Leadership
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$100M PE-backed healthcare company sought to double revenues; 26 member sales team
• Designed structured sales process to help align sales teams and more quicky onboard new sellers
• Designed custom skills training for individual sellers to help better qualify, prioritize focus, and help sellers take control while managing large territories.
• Developed sales playbook that included tools, skills, and sales process for multiple sales motions
Duration: 5 months (15-20 hrs/week)
Book A CallClient Example: Early-Stage GTM Advisory
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$25M ARR rapidly scaling Series B startup seeking to meet board expectations for growth; needed to increase TOF leads
• Used customer interviews and Ai/LLM to quickly design ICP and persona cards using SPICEDÂ
• Leveraged Ai and LLM to narrow targeted marketing efforts
• Using AI, created custom email sequences that focused on persona-specific challenges and impacts, leading to significant uplift in response rates.Â
Duration: 6 months (5-8 hrs/week)
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About Me...
I'm a seasoned revenue executive that continues to thrive on the cutting edge of GTM strategy.
After a more than a decade at Microsoft with my final role as a global industry leader in enterprise sales, I dove head-first into the startup world where I was part of the leadership team for 2 successful exits. Since then I've consulted and advised over 84 rapid-growth startups and public companies, both independently and as part of my work at Winning By Design.
My startup consulting includes clients like HashiCorp, SmartRecruiters, Gitlab, ZeroEyes, Qualio, and Folloze. Large enterprise clients have included Docusign, Amazon Business, Leixir Dental, and Verra Mobility.Â
Along with my fractional work, I'm 1 of 3 instructors for the highly-rated "Revenue Architecture" course for execs. I've also co-developed the "Enterprise GTM School" course at Pavilion.
I've built revenues and teams from the first sale to over $45 million in B2BÂ SaaS and I've also grown a global sales and marketing function 44% YoY to over $507 million. Few have the diversity of experience in startups, coaching, enterprise sales, and client breadth in B2B SaaS.
My love for leading and helping others grow spilled over into my personal life as I've been a football coach and mentor for a number of startup communities and funds.
I've grown teams through smooth sailing and through rough waters and now share my sales, leadership, and bizdev experience with the next generation of leaders.Â
Let's connect to discuss your goals!
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